49% of all social media users rely on influencer recommendations.
30% of all under-40s have bought something as a result in the last 12 months.
70% of all teenagers trust influencers even more than traditional celebrities.
43% of all users actively search social networks for inspiration for new products, services, or restaurants.
38 million people in Germany actively use social media.
37% of Instagram users have visited a business in person after discovering it on Instagram.
30% more reservations through professional photos on Instagram, Google, TripAdvisor etc.
Hochwertige Bilder können laut "Metro" Reservierungen um bis zu 30% erhöhen.
60% say good photos on online profiles play a crucial role in buying decisions.
42% more direction requests via Google Maps for restaurants with attractive photos.
Laut einem Bericht von "Google My Business" erhalten Unternehmen mit Fotos 42% mehr Routenabfragen von Google-Nutzern und 35% mehr Klicks auf ihre Websites als Unternehmen ohne Bilder.
An American Facebook user clicks on 8 ads every month
48% of all social media users have bought something after seeing an ad for it
0.62 € is the average cost of one click on an Instagram ad
88% of all consumers trust online reviews as much as personal recommendations.
93% searched for local businesses in 2020 using Google.
57% of all consumers would not visit a store or restaurant with less than 4 stars.
63% of Instagram users are online daily
TO THE MAX. Instagram has the highest interaction rate of all social media channels
59% schätzen die Kommunikation über Instagram und Facebook
60% of all consumers say high-quality photos in local search results influence their decision.
72% of all travelers check portals like TripAdvisor
+225% increased probability of a reservation request with at least one photo.
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